We want to look good. We believe that looking good means feeling good.
We DON’T want to go broke getting dressed.
We DON’T want to make François Pinault or Bernard Arnault any wealthier than they already are in our attempts to express our fashion.
We want to see positive portrayals of marginalized people in media, art, and fashion.
We want to know the true richness of our history and we want our kids to know it too.
We want to empower our communities. We believe that society will only improve when people love their neighbor – through action and not just word.
We want to stimulate community development by helping people earn and spend their money inside their community.
We want our children to see themselves in a healthy, positive light - one full of pride and confidence.
We want a better way of life.
We want to live FREE.